Strategi Bauran Pemasaran 4P Produk Gadai Emas pada Pegadaian Syariah

نویسندگان

چکیده

This study aims to determine the most appropriate marketing mix strategy be used and applied in Sharia pawnshops increase sales volume of gold pawn products. research uses a qualitative method with SWOT analysis approach because it is based on an assumption that states effective can maximize opportunities strengths exist product suau, one which products pawnshops. Then further carried out using EFAS IFAS techniques results will outlined cartesius diagram. The state at are quadrant I expansion, means sharia prime condition allows them expand, achieve maximum progress, growth. focused great demand by public.

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ژورنال

عنوان ژورنال: Al-Iqtishot : Jurnal Pemikiran dan Penelitian Ekonomi Islam

سال: 2023

ISSN: ['2407-6600', '2745-8512']

DOI: https://doi.org/10.37812/aliqtishod.v11i1.610